In sharing what we learn about the trends in mobile marketing, mobile apps, and mobile devices and their use we offer this short update. It indicates some interesting trends in mobile use including our dependancy on mobile apps, and our use of mobile at home and what we use it for!
Infographic: Mobile App Dependency is Growing, Says Apigee …
On Monday morning in Barcelona on the first day of Mobile World Congress 2013, Apigee released the findings of a new study showing exactly how dependent we are on mobile apps.
It notes that according to their findings 85% of people would rather have apps than water!
Among the other fascinating discoveries:
18% of the French are unable to order dinner without using an app
32% say they can’t wake up in the morning without an app
Some people use more than 50 apps per day
Many use apps to impress people
The infographic they have on this post is truly interesting. For those invovled in mobile app development consider taking a peak. In fact, if you don't think you should be involved you need to be in the know. Look at the findings. It's a great infographic with easy to read info.
Another interesting place to look at how we are relating to moible apps, mobile marketing other mobile related topics includes the article below. It provides a visual representation of how mobile use breaks down.
Especially interesting is the fact that half of all local searches are done on mobile devices. Check it out here:
The State of Mobile Marketing | Visual.ly
In this visual guide you'll see how users are interacting with the web and different social networks from their mobile devices.
Another interesting trend is relfected in an infographic about mobile use. Look at what it shows:
In the U.S., 51 percent of the time we are using our mobile device at home, compared to 22 percent on the road and 18 percent at work. England, Germany and Australia virtually mirrored the these numbers, and France spends only 24 percent of the time using mobiles at home.
Originally from : http://www.insidesocialcommerce.net/2013/02/25/infographic-people-mostly-use-mobile-phones-at-home-primarily-to-research-products/