Google Adwords provides a myriad of ways to advertise your service or products online. Every local marketer should consider how it fits into their marketing repertoire. Today they announced some upcoming changes and tools through Adwords that will definitely be something to look into in my opinion.
10 new tools to be exact. Their live stream simply and quickly announced them. The one I am most excited about is draft mode for Adwords, so it’s what I’m going to talk about today.
In the past Adwords advertisers had to constantly monitor, guestimate, adjust and monitor to get their ad campaigns to just the right state. This new mode of functioning in “draft” will greatly decrease the amount of time (and money!) it takes to get your campaign on track.
Adwords is a bit of a slippery wicket in my opinion. Those who use it must devote large amounts of their time, money and brain to managing their campaigns. In other words, it’s difficult to learn and use successfully. Once you get it right, now, that’s a great thing to be sure, but there has been a huge learning curve involved. This is going to help tremendously! I am looking forward to playing with it.
Additionally, once you’ve tweaked your campaign and been able to see the results using live-ish data, you can implement it easily. That’s a huge time saver to be sure.
I didn’t hear any plans to implement such a thing with Youtube advertising, yet, so we won’t hold our breath, but in most cases keyword research is done in the Google Keyword Planner anyway. It will make extrapolating that information for other modes of advertising that much easier.
All 10 tools were divided into 3 main groupings. One group had to do with Adwords App development and marketing. (It always scares me a little to hear Google discussing “marketing” so nonchalantly!)
Another had to do with reporting and the third I already mentioned. The reporting updates were very cool as well. The changes allow you to build reports with the data you want in a relative manner. Pie charts and line charts are included, and the whole thing is done with a simple drag and drop interface that really did make things look easy.
Using the data in this way is intended to help advertisers to make the best decisions possible such as putting a larger percentage of our advertising dollars into mobile advertising, or certain days of the week or times of day, etc.
Some of the tools in the reporting category are intended to help advertisers in their local markets with device and location driven data.
All in all I thought the presentation was very succinct and quick. I was settled in for the long haul, but it was relatively short and to the point. It was also in plain English without much jargon so newbies will be able to follow along just fine, making heads AND tails of what was shared.
If you are considering Adwords as a way to market your products and/or services, this would be a good introduction to some of the tools available (or soon to be available) in Adwords for you.
Additionally we can help you sort through the other tools and possibilities for your Arkansas business within Adwords. Pay Per Click or Pay Per View are good options for any business who wants to get their message in front of more people. Granted, this type of advertising is not for everyone, but in many cases it can be very helpful.
Their recent update of the Adwords Editor will also prove to make things much, much easier.
We will be offering some tutorials on Adwords in the near future, so be sure and subscribe so you can learn how to use this for your company.
If you don’t already have a Google Adwords account, you will definitely want to get one, even if you don’t plan on spending any money on Adwords. The Keyword Planner Tool is very helpful for everything from planning content creation for your site to Adwords campaigns. You may even decide to give it a try and get your feet wet. It can be intimidating, but we are here to help you sort it out. You need a Youtube account anyway, and a Google + page so just go ahead and get the Adwords Account too. (http://www.google.com/adwords/)
If you want to stay up to date on the development of the Adwords tools as announced today, they will be sharing that information on their blog. (http://adwords.blogspot.com/)
Here’s a link to the stream from earlier today: